About Squadz

Pro-grade team tools, built for volunteers.

The communication-first team manager built for youth sports. We believe every team — from a single U8 squad to a 40-team club — deserves the kind of tools that used to be reserved for college and pro programs, without the cost or complexity.

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Our story

Squadz started on a soccer sideline in 2024. Our co-founder Maya was coaching a U10 team and running the whole operation out of three group chats, a shared spreadsheet, and a lot of Sunday-night stress.

There were plenty of tools for clubs with budgets and full-time staff. There was nothing built for the volunteer parent who just wanted to get the team organized and get back to coaching. So we built it.

Today Squadz helps thousands of coaches, parents, and club directors run their seasons — and it’s still free forever for volunteer coaches.

Meet the team

Coaches, parents, and builders who’ve been on your side of the sideline.

Maya Diaz
Co-founder & CEO

Coached U10 soccer for six seasons and got tired of running a team out of three group chats and a spreadsheet.

Andre Whitfield
Co-founder & CTO

Former platform engineer who wanted to build something his own kids' teams would actually use.

Priya Nair
Head of Product

Spent a decade making complex tools feel simple. Believes a volunteer coach should never need a manual.

Marcus Bell
Head of Customer Success

Ran operations for a 40-team regional club. Knows what breaks at scale and how to keep parents happy.

Elena Castro
Design Lead

Obsessed with the sideline experience — every screen should be readable one-handed in the rain.

Tom Okafor
Founding Engineer

Builds the scheduling and messaging guts. Plays in a Sunday league when the on-call pager is quiet.

Want to build with us?

We’re a small team based in Austin, Texas, working remotely across 31 states. We hire people who love youth sports as much as great software.

Get your team organized in 90 seconds.

Free for coaches. No credit card. No catch.